Heinz Wittenbrink

Heinz Wittenbrink

Three theses on what content strategy is and is not:

  1. By “content” content strategy means formatted, structured and described artifacts that say something about reality.
  2. Content strategy ensures that users achieve practical, cognitive and social goals through content in combination with application logic and design.
  3. Content strategy assumes that the contents of an organization, company or community are interrelated and interacting parts of a whole.